Fundraising Resources

Welcome to The Fresh 20 fundraising program.

We make it easy for you to raise money.

Suggestions for a Top-Notch Fresh 20 Fundraiser

1) Set Goals  

Set an overall financial goal for the campaign, and break that total down into individual financial goals for organization members. For example, “Our goal is for each member to sell $250 of meal plans to your family and friends, which will deliver $100 in profit for the team!”  You may also want to consider a team prize if the team achieves its goal or a certain percent over the total team goal.


2) Determine Selling Time Frame 

We recommend a four-week campaign duration, to ensure your organization is active within a set timeframe.  Programs that go for longer than four weeks often lose momentum and focus.  Consider the following months as you decide when to hold your fundraising event:

  •       September is a popular month because school resumes and families typically return to a weekly routine
  •       December is a great month to offer The Fresh 20 as “the gift of health” for the holidays
  •       January is the month for health-focused New Year’s resolutions; it’s also the beginning of the Spring semester, when family routines resume after the holidays


3) Build & Raise Awareness

Awareness efforts need to focus on two groups – your organization (your “salesforce”) and the people they are selling to – your fundraising customers:

For your organization

  •       Send an advance email that explains all the terrific benefits of selling The Fresh 20, along with all the expectations and actions that are required for a successful fundraiser (a sample salesforce email is included below).
  •       Include a sample customer email (example included below), which the salesforce can use or customize for an email or a social media post, as they reach out to their friends and family.
  •       If time allows, hold a kick-off meeting to answer questions, build enthusiasm to meet goals, and reiterate the benefits of The Fresh 20 meal plans and the potential funds that can be raised.
  •       To maintain awareness and focus, monitor progress on the dashboard and update your team with a weekly email that includes lots of encouragement!


For your fundraising customers

  •       Request that each salesperson contact their friends and family and that they provide key information about the fundraiser.  Provide your salesforce with a sample email, which they can use or customize (a sample customer email is included below).
  •       If you’re part of a school, leverage the school’s communication tools – ask to be featured in a broad announcement to all school parents or at least included in a regular school bulletin or newsletter.  Be sure to include your unique order page link in any electronically distributed school announcements.
  •       If your organization or team has a web page, feature the fundraiser and include the unique link to the customized order page.

Here’s everything you need to get started!

Sample letter to fundraising team

Sample letter to community

Attach any of the graphics below to your emails or social media. Be sure your custom link is included.

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